Fleurot Launch Party
Launch Party for the Fleurot Deck
In the Bowerbird Atelier Garden
Photos by Buena Lane Photography
I was so thrilled by the support I received for the Fleurot Deck pre-sale! I decided to throw a launch party for all of my pre-sale supporters as a thank you, and to celebrate the official launch of the deck.
Fancy Custom Invitations
As a stationery designer, I always have a ton of fun designing invitations for myself, and I definitely pulled out all of the stops with blind debossed letterpress, gold foil, and a custom envelope liner.
The Fleurot Product Line
The pre-sale was for the Fleurot deck + guidebook, but I also developed several other ritual products that I debuted at the launch party, so guests could shop if they felt so inclined!
I was especially excited to showcase this intentional oil blend that I developed, with four of the botanicals from the deck. The mix of jasmine essential oil and mint (which I picked from my garden) is intoxicating! And each bottle has a quartz crystal inside charged with the new moon, for extra witchiness.
And finally, these temporary tattoos - which include six illustrations from the deck. I had some loose sheets at the party so guests could adorn themselves on the spot!
Custom Smudge Sticks
As a takeaway, I set up a smudge bundle bar with three botanicals from the deck. Guests could create their own bundles with cedar, oregano, or white sage, which all have specific healing or cleansing properties.
Throughout the garden, I curated tarot stations where guests could pull cards and try out different spreads. Each station had a different tarot spread, so it encouraged people to explore and interact with the deck! I also placed a different cleansing scent at each station to ignite all of the senses.
It was so amazing to spend time chatting with people about tarot and ritual, and to get such great feedback on all of my new products! I was so grateful for everyone who attended, and thrilled that a lot of them went home with some new magical goodies.
If you were one of the magical beings who attended the launch party - thank you for being there! It meant the world and I was so overjoyed to have you in my garden.